Marketing: Benefits vs. Services
Janice
20/10/2014
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the
marketing
The Pop Can in Reception
Janice
11/09/2014
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one
How to Use Social Media
Janice
12/08/2014
I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important
The Ideal Employee
Janice
03/08/2014
If one were to stand in the shoes of an employer and ask oneself, what are the qualities of an ideal staff member, one might
Is Marketing Driving You Crazy?
Janice
29/07/2014
Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you
Low Cost or No Cost Marketing
Janice
16/07/2014
Want more new patients but don’t want to spend a fortune on marketing? Why should you when there is so many brilliant, free and easy
From Good to Great
Janice
10/07/2014
Interested in increasing the flow of new patients or clients into your practice? If yes, you are not alone as about 95% of healthcare practices
Who’s In Charge Of Marketing?
Janice
25/06/2014
With each healthcare professional I meet one-on-one for the free practice analysis we offer, one of the many questions I always ask is: “Who’s in
Marketing To Fill Up Your Practice
Janice
20/05/2014
Perhaps your practice isn’t as fully booked out as you would like it. Or maybe you want to build up a juggernaut and hire an
Sales and Marketing
Janice
30/04/2014
Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t
Client Loyalty – Stick In Their Minds
Janice
24/04/2014
Client loyalty is a big issue these days with all the marketing that is thrown at them, such as Direct Mailing fliers from other practices.
Email Newsletters and Loyalty Issues
Janice
14/03/2014
Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and