Posts

Video Marketing Strategy

Video Marketing has crept into our lives and taken over as one of the prime methods of attracting people to your practice.  It has become especially important in your social media strategy for reaching potential new patients.  This is a trend…

Marketing Your Practice On or Offline

Welcome to the crazy world of marketing to attract new patients to your practice.  Whether you like it or not, whether you want to partake of it or not, you ARE in the middle of it and part of it. You can't have a successful practice with…

How to Waste Money on Marketing

When you need or want more new patients, there are millions of ways to market your practice externally to attract them.  Some work better than others and give you more return on your investment. However, all those marketing dollars can be…
Wasting Marketing Dollars

Wasting Marketing Dollars

Many practice owners feel that everything will be solved, in terms of running a successful practice, if they can just drive in more new business.  They have somehow come to the conclusion that more new patients will solve everything that is…
New Patients

New Patients: How to find ‘em

Attracting new patients to your practice can be a full-time job for a large practice and a part-time job for a small one. But it can't be ignored or avoided in any size of practice if you wish to continue growing. There are articles coming…

A “Fiverr” Will Do It For You

  Ever have to prepare content for your website, or write a blog, or need a logo designed for your practice, or wish you could have the voice of a famous person on your voice mail or answering machine, or need a speech written or an…
Benefits

Time For Change?

As a practice owner, you have a whole new year ahead of you and instituting positive, correct changes right NOW will make it a BETTER year.  It is like a blank slate.  You can write anything on it you want to.  Or you can do the same old,…
Practice Decor

Does Your Practice Décor Make a Difference

Have you ever walked into a posh hotel or into someone’s house that actually makes an emotional impact on you or simply delighted you? Where you felt totally comfortable and relaxed? Made you feel more cheerful? Or one that was so sterile…
Outshine

Outshine the Competition!

There was this humorous commercial on TV a few years ago wherein a traveler stopped at a gas station and asked how to get to a certain destination point. The gas station owner thought about it, scratched his head, hemmed and hawed, and finally…
Time for Change

The Definition of Insanity

Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over…

How Can YouTube Grow Your Practice?

Like most practitioners you probably would like an increased flow of new patients, right? And there are probably many hundreds of ways that we know of that will accomplish this task. One of them is the use of YouTube. Why YouTube? It’s…
Benefits

Marketing: Benefits vs. Services

Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful…