If Wishes Were Fishes

We’ve all heard the saying “If wishes were fishes, we’d be swimming in riches” as an expression that implies that you have wishes that are impossible.  When it comes to your practice, you probably have many wishes and changes that you…

That’s Impossible

From time to time, you may hear “it’s impossible” when you ask for something to be done in the practice.  Bosses hear it from staff and staff sometimes hear it from bosses.  No matter who is saying it to whom, it can be very frustrating…
Uncomfortable Situations

Fake vs. Authentic

“Fake news” has become a household word these days whereas truth and factual information often seem to have taken a back seat.  Similarly, in the marketing and sales arenas we are seeing more and more over-inflated promises of results to…

Start Ups and Relocations

Over the last 30 years, we have helped thousands of practitioners make decisions about moving and starting up practices.  The process can be exciting and daunting at the same time.  What are you planning? Scenario 1:  You have been associating…
Never stop

Never. Stop. Growing.

There is a famous saying that nothing ever stays the same – it is either growing or it is shrinking.  One or the other. That being said, how does it apply to you and the value of your practice, not to mention “keeping up with the Joneses”…
Wasting Marketing Dollars

Why is marketing so important?

In the late 1980’s when we started our consulting company, marketing was just starting to become important.  Before that, most healthcare professionals simply opened their doors, and if they were fairly good, their practice filled up quickly. However,…

Freedom 55 or 75?

A major advertising campaign that started in the last century advocated “Freedom 55” -- early retirement at age 55.  However, at that time men lived to an average age of 72 and for women it was 78.  Now here we are a couple of decades…
One step ahead of the game

Hot Techniques to Reduce Stress

Life is busy these days, right?  The sheer number of duties and functions and actions that you need to perform and be on top of regarding your practice can seem daunting. Then add in being a mother or a father or the coach for kids teams,…

4 Ways to be an Outstanding Staff Member

There are those who slouch through life, viewing it as a drudgery, doing the irreducible minimum to just get by, who don’t put their energy and effort into succeeding, and they are therefore regarded as so-so team members in a practice. …

Am I a Good Staff Member?

Bosses of the world, please pay attention as this is a seriously important question to every one of your staff.  You hire them, put them on the job and hope for the best.  Each one of them can make or break the success of your practice, and…
Efficiency

3 Important Tools to Increase Efficiency

Most practice owners say they are concerned with how to increase the efficiency and production of their practices.  Actually, most business people of any kind want the same thing.  So what is so mysterious or tricky about having a totally…
Dealing with People

Emotions Running Wild?

Patients and clients experience a lot of different emotions when it comes to your services, right?  Some come in like lions and go out purring with contentment.  Some come in like tigers and go out like tigers.  The staff of your practice…