Like most healthcare professionals you probably want new patients or clients to knock at your front door, but which front door? There is the physical front door to your office for walk-ins (though usually people call first to make an appointment). And then there is the “virtual” front door … your website. If you do
Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some of the biggest changes taking place are in
A whole recession and economic dive can be started by just one foolish action that is the wrong thing to do. Businesses go bankrupt every day from this mistake. When your income is down, a natural instinct (and one often recommended by accountants) is to cut back on any expenditures that do not seem “vital”
In the rush and crush of your daily practice, you may sometimes find yourself a little short on tenderness or empathy. Some of you seem to be born with more compassion than others. Some may have to work on it and practice living in the other person’s shoes to really get the hang of this.
There are many marketing ideas and concepts that purport to help you increase the size of your practice. With over 24 years of experience in working with healthcare practices, and more than 1,300 clients consulted and trained by us, we have seen a full gamut of right and wrong, workable and unworkable marketing ideas. This
More On Marketing Your Practice This is the second in a series of Practice Quick Tips addressing proven marketing concepts for expanding your practice. Here are a few more simple but effective ideas that you can implement to improve your marketing efforts and bring more business in the front door. (More to follow in subsequent
Marketing Your Practice for Doubling Your Number of New Clients This is the first in a series of Practice Quick Tips addressing proven marketing concepts for expanding your practice. The basic rule for marketing is that the more you promote to your target market (potential clientele), the more new patients you will attract to your
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