Successfully running a healthcare practice is no easy task.

Janice Wheeler, the President and her team share their insights on what healthcare practice owners can do to help their business grow without sacrificing their work-life balance.

Whether you own a health care practice or just want to learn more about practice management, these are the podcasts for you!
Check our new podcasts out at the links below!

Ep 38 – Why Bosses Get Cranky

Ep 37 – Life-Work Balance

Ep 36 – Stabilizing New Staff Members

Ep 35 – The Department Of First Impressions” Objection

Ep 34 – Handling The “I Can’t Afford It” Objection

Ep 33 – Getting To Know Your New Patients

Ep 32 – Bad Future Or Good Future

Ep 31 – How To Get More Patients Into Your Practice

Ep 30- Dealing With People in The Workplace Isn’t Always Easy

Ep 29 – Are you Losing Your Profit Margin?

Ep 28 – Building loyalty With Staff and Patients

Ep 27 – Bosses Vs. Leaders – Which one are you?

Ep 26 – How To Deal With Negative Feedback and Criticism


Ep 24 – 3 Golden Rules to Communicate Better and Avoid Arguments

Ep 23 – How to Have More Patience With Your Patients

Ep 22 – FIVE Seriously Good Hiring Questions

Ep 21 – Update, Renovate or Move Your Healthcare Practice?

Ep 20 – How To Deliver Exceptional Patient Experience

Ep 19 – Internal Marketing (IMAGE! IMAGE! IMAGE!)

Ep 18 – How To Be Graceful Under Pressure

Ep 17 – Marketing Tip: DIG DEEP!

Ep 16 – What You Ultimately Want For Your Practice

Ep 15 – Keeping Your Practice Alive

Ep 14 – Pandemic Survival Tool for Your Practice

Ep 13 – Side effects of covid-19 on your practice

Ep 12 – Good Boss, Bad Boss

Ep 11 – How To Be More Successful In Your Life

Ep 10 – Take control of your practice

Ep 9 – Patient Education (part 3)

Ep 8 – Patient Education (Part 2)

Ep 7 – Patient Education (Part 1)

Ep 6 – How To Increase Patient Referrals

Ep 5 – How to Increase Patient Numbers

Ep 4 – Job Descriptions

Ep 3 – A Calm Working Environment

Ep 2 – The Ideal Employee

Ep 1 – Formulating a Winning Team

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Start 2021 Strong NOW!

2020 has been the craziest year ever for most of us and here we are in November and we just want it over, right?  We are now looking at making 2021 an awesome year despite anything and everything! That preparation needs to start now if you want a “hot” new year starting with January 2021.

“Logical Explanations” for Stats Down

A large percentage of the 1,800 practice owners we have consulted over the last 31 years have experienced slow Januarys and Februarys and wondered why.  They usually came up with seemingly “logical explanations” such as “snowbirds exiting south”, “people spent a lot over Christmas and are now economizing,” “patients are cocooning in January and February because it’s too cold to go out,” etc.  The funny thing is that none of those reasons did anything to improve January and February.

However, almost 100% of the time when we did an analysis of the practice’s stats, it came down to an entirely different reason for the January and February slump, and it is something that you can easily fix.

The Real Reason

Basically, many of those practices are so busy in November and December with last minute insurance patients booking in and Christmas shopping and parties and closing for the holidays that certain key actions of the practice went on the back burner.  This may not seem to be a “big deal” as financially the income is often very high for those last two months of the year.

Here’s the real problem however:  There is a known fact that when you do promotion and marketing, the bulk of the financial return is seen usually 5-6 weeks later.  The corollary is that when you drop out marketing, you will see a financial slump 6 weeks later.

And guess what, if you are too busy to promote in November and December, your January and February are going to pay the price.  It is too late to start in January to make January awesome as promotion takes a few weeks to totally “bite” and start filling up your practice.

Consistent Marketing

To not see a slump in your stats in January, you therefore need to keep your promotion and marketing efforts going constantly, consistently and always.   Letting it drop out means a drop in income later on.

Promotional Actions

Successful practices often have a “hot” January Special Offer that can be promoted – especially to patients or clients who are inactive and need to be encouraged to come back into the practice for the care they should be having from you.  There can be a Special for patients who refer a new patient or client to you.  January has a month-long holiday called “Self Love Month” and you can plan promotion of that through blog posts, sales, social media posts, contests, and more.  There are many special “holiday days” throughout the month that you could use for special promotions also.

Do It Now

The most important point is that it is vital to start promoting this now for January so you are fully booked by the time you get there.

And then you will be off to a great start to an awesome 2021!


How Explainer Videos Increase your Income

This article started forming when I went to a dentist’s website and the first thing that popped up was not the traditional Covid-19 warning box filled with a lot of words about what to expect when you visit the office nowadays. (These are usually very boring and too serious.)

Instead, this little animated video popped up and was an upbeat and cheerful explanation of the new Covid-19 protocols for that office, from what happens before I come for my appointment, to how to enter the office, that I should wear a mask or they will provide one, what the tech staff are going to look like with masks, and so on.  It was so thorough and so cute my worries all vanished and it felt safe to go there.  I was engaged!

What is an Explainer Video?

Intrigued, I went searching online and found out that the term for these are “explainer videos.”  I found a whole new world!  These videos have the express purpose of presenting a product or a service or even explaining an idea.

Experts say that 82% of all consumer internet traffic will come from video by 2022.  Video content is growing quickly online and on websites.  Video consumption on mobile devices rises by 100% every single year!  Videos are compelling and get the most engagement on many platforms, such as websites, Instagram and Facebook.

Factually, practices that utilize video marketing on their websites and social media will attract and retain more patients while outshining their competition.  Patients or clients who watch a video explaining a service or idea are 80% more likely to choose it.

(See the links to some examples at the end of this article.)

How Do They Work?

Explainer videos can be serious but are going to be more engaging if they are cute or upbeat (but professional).  They are better than writing something that people will not take the time to read.  A 1-2-minute video is far more interesting, and you can personalize them to your taste.  For instance, you can do cartoon style, more serious animations, or even real people with or without voice over, etc.  They are classy if done professionally and get your idea or message across in a fun, engaging way.

How and Where to Use Explainer Videos

Here are some uses for explainer videos:

  1. Patients can do a testimonial video (it does not violate patient privacy regulations).
  2. You could do a fun animation tour of your office.
  3. Pop up explainer video (animated) on Covid-19 can be fun and calming at the same time instead of the more usual wordy dissertation that comes up on most websites and makes everything sound difficult, worrisome and serious. Some websites have examples of these cool, upbeat explanations to their patients of what to expect on their next visit and all the protocols.
  4. Your Facebook page could have animated videos of different procedures and the benefits and what to expect.
  5. Same for your website as in #4 above.
  6. You could have one do an explanation for new patients and what they should expect from your practice.
  7. Do one on the explanation of fees and insurances.
  8. Explain typical treatment plans for your practice.

The list is endless!

Cost Efficient Marketing

Here’s the really good news … these can be very inexpensive, e.g. $66 up to $500 for a nice 1-2-minute explainer video.  Done within 5 – 10 days.  Here are some resources:

  • For more information on 17 different types of explainer videos, go to:

  • For inexpensive videos:

  • Or check out:

There are many, many more of these companies online but we found these helpful.  Try getting an inexpensive video made (check out Fivrr) and put it everywhere online.  You can always throw away something that only costs $66.

Get started and learn what they can do for your practice!

For more information on more
marketing ideas contact us: 416-466-6217
or click here

The “New Normal” in Marketing   

The Pandemic came suddenly and financially wiped out the countries of the world and changed things in ways we could never have dreamed of.  The trick is to adapt, adopt and stabilize our businesses as much as possible against the possibility of future similar crises.

Marketing a practice in “normal” times was already getting sophisticated and complicated enough to give you a headache just trying to keep up with the changes.  The online portion of marketing/advertising had become so tricky that the average person could no longer do it and hiring “experts” was fast becoming a necessity.

But now that we have been forced online more than ever because of the lockdown situation we went through, everything you need to know has escalated into whole new realms.

3 Parts to Online Marketing

Basically, there are 3 main divisions that you need to be aware of and each one has many subdivisions:

  1. There is your website and its relationship to Google and other browsers.  If it is not properly designed and optimized (Search Engine Optimization), Google won’t find it when users are looking for the very thing that you can offer them.  We have a huge 700+ page website, but we just found out from a trusted expert that we are not properly SEO’d and are now on the path of getting that remedied.  Getting found by Google when a potential patient is going online to find an answer to their problem or question is the name of the game.  Just having a website “there” isn’t going to cut it.
  2. Next is Social Media …  and not being found there is the same as being invisible.  BUT, there is a ton of expertise required in order to make your presence felt and attract new patients from it.  Just posting stuff on Facebook willy nilly is not going to go very far in most cases.  Doing Live Facebook talks, posting videos on YouTube and putting them on your website, Facebook, Instagram, LinkedIn and so on can be done by anyone and are necessary, BUT there is a huge amount of knowledge required in order to get them generating the new patients you want.
  3. The third online category is posting ads on Facebook and Google and so on.  However, if you (a) don’t say the right message to get people to reach, (b) don’t offer them something that they would want to reach for, (c) don’t target the right audience, (d) don’t have a landing page for them to go to in order to get more information and to “sign up” with your practice, then it would all have been a waste of your time and money.

One of the Problems

One of the problems for online marketing NOW is that, more than ever, there is a superglut of ads and messages on all those online venues (platforms such a Google and Facebook and so on) that you have to really know your stuff to get found in the barrage.  Being an amateur in this current scene is no longer enough.


Spend some money on hiring someone who is really good at all of this.  A website designer is not necessarily good at SEO, nor at what content (words, descriptions, etc.) should be on your website to engage prospects, nor are they necessarily an expert at Social Media and marketing.  It may take 3 different experts to satisfy all your needs in order to have a workable system in place to drive in new business on your practice.

Throwing enough mud (money) at a wall so that some of it sticks is the old way of doing things.  In these unusual times, hiring experts for awesome results and best bang for your buck is the way to go.  We have done a lot of searching to find the experts we would recommend.  Call if you want help!