It is very important to have goals in your life – whether familial, work related or personal. They give you direction and purpose. Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to
When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it
How long do you wait for a haircut? For a table at a restaurant? For your car to be repaired? At your MD’s office? How long does it take before you get irritated that they are running behind schedule. On the other hand, have you ever received instant service? How did that feel? One of
As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Is it time to recalibrate your approach, starting with the way you communicate? One of the keys to successful leadership is to work on engaging your staff in
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some of the biggest changes taking place are in
In computer terminology, you can “refresh” a page on your computer by clicking a button and it will update the page with the latest information available to it. This got me to thinking that sometimes I would like to click a button in myself and refresh my image or my skills or my knowledge on
Many people in this world are spectators, watching the world news and the good and bad things happening around them, but not working out solutions or the handlings needed. They are waiting for something to happen. They are followers, not leaders, and so find themselves at the receiving end of a lot of undesirable effects.
IN A NEW DIRECTION?
STAGNATING? If you are not going up, you may be going down! Furthermore, have you ever noticed that nothing ever stays the same very long, if at all? Having analyzed over 6,000 practices one-on-one for potential growth, I have found that practices that are not growing are in fact slowly deteriorating – often because the
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