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How To Prosper

How To Prosper

How DOES one prosper even in tough economic times? The answer is simple: do a better job of taking care of your own show. You can’t control events happening outside your door, but you sure CAN control the quality and quantity of service that your practice delivers to your patients. Do this quick evaluation of

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Keep them coming back

How to Increase YOUR New Patient Numbers

No matter the number of years your practice has been in business, it is always healthy to have a steady flow of new patients coming into your practice in order to maintain a continual expansion. Here is one way to increase the flow of new patients into your practice. Telephone Shopper Handling: In many practices,

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How to Improve Your Lifestyle Despite the Recession

How to Improve Your Lifestyle Despite the Recession

How do you want to improve your lifestyle? Your standard of living? Do you want a new car, a more comfortable house, better clothes? What is the ideal lifestyle for you? If everything went well this year, how would you be living? Take a minute to write a description of the lifestyle you want. Next,

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Handling Patient Objections

Years ago I did an article concerning treatment presentation. Poor or weak treatment presentation is still the most common difficulty among our clients. Even with a good presentation, you must be able to deal with the objections raised by the patient in order to get them to go ahead with the optimum care for them.

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Team Work

Employer and Employee Rights

Every province has its own labour laws and while they have many similarities, they also are unique in many ways. As an employer, you have certain rights and obligations and so do your employees. If you don’t know these, you will at some point in time almost certainly run into problems. Q: How many statutory

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Loyalty

Client Loyalty – Stick In Their Minds

Client loyalty is a big issue these days with all the marketing that is thrown at them, such as Direct Mailing fliers from other practices. When your patients or clients are away from your practice, you are “out of sight, out of mind.” Therefore, building loyalty through more frequent contact or reminders of your practice

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10 Tips For Speeding Up Your Success

The road to success is in the fast lane. You succeed based on the quality of your work, the amount of work you do and one other factor: speed. How fast can you go? Rev it up with these 10 TIPS: Jump into projects as soon as possible. Act quickly on opportunities. If you see

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Your Practice Can Be Like a Blank Page

Whether you have been in practice for years, or whether it is still a figment of your imagination, a practice can be like a blank page.  You as the owner get to write on it what you want. It is YOUR page. If you already have a practice, think back to what you wanted when

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Marketing: Are You Unique?

Is your practice like one of the Stepford Wives?  In that movie, there was the idea of the perfect wife and that every wife in town had to fit into that exact mold.  Sameness.  The problem is that it didn’t work.  Why not?  Because we are all unique and different in many varied ways. This

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Extraordinary

Mediocrity or Extraordinary?

Feeling bored with your practice?  Has it gotten into a state of too much routineness and predictableness?  Have you given up on reaching any of your dreams for your ideal practice?  Or, in the alternative, has the feeling of non-stop overwhelm worked its way into a state of normal operation and you feel hopeless about

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I thought we discussed this …?

Practice owner:  “I distinctly remember giving you the order two weeks ago to order those supplies.” Staff member:  “No, you didn’t, I would remember if you had and I would have done it.” “Yes, I did tell you to do it.”  “No, you didn’t!  Don’t blame it on me.” Fighting words that cannot be taken

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Marketing Success

3-Step Marketing Strategy: Know Before You Grow

Have you ever experienced disappointing results when marketing your practice?  Did you expect a better response than you got?  Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing?  What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer

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