How long do you wait for a haircut? For a table at a restaurant? For your car to be repaired? At your MD’s office?
How long does it take before you get irritated that they are running behind schedule.
On the other hand, have you ever received instant service? How did that feel?
One of the fastest ways to hurt your practice is to make people wait. After five minutes they become uncomfortable. In ten minutes, they are unhappy. In fifteen they get irritable. After twenty, they may decide to leave.
There is no benefit in making people wait. They do not sit in your waiting room and think, “Boy these guys are really important, really busy, really in demand!” Instead, they think, “These people aren’t very organized,” or, “Maybe they don’t think I’m very important.”
Practices that provide fast service improve their growth levels substantially through increased referrals from happy, impressed patients or clients.
Vice versa, running behind cuts your income through bad PR from unhappy people coming out of your practice.
If you wish to succeed and prosper, you must be quick to service!
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