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Vision for your Practice

Internal marketing has hundreds of aspects to it, but there are some that are more vital than others.  Having a “vision” for the practice is one of these. While more money may be an underlying motivation for growing your practice, you won’t find many patients or clients that want to come into your practice to

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Gene

“Nice” genes, boss!

In the current marketplace in Canada, there is a growing sense of change and uncertainty.  Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players.  You must give them a sense of security while

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Your Practice Can Be Like a Blank Page

Whether you have been in practice for years, or whether it is still a figment of your imagination, a practice can be like a blank page.  You as the owner get to write on it what you want. It is YOUR page. If you already have a practice, think back to what you wanted when

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Inefficiencies Eating Your Profits?

Inefficiencies Eating Your Profits?

Many healthcare professionals have the “feeling” that there are a lot of ways that their practice is being inefficient but either don’t know in what way exactly; or they do know, but don’t know what to do about it.  However, they have the feeling that if they just “tightened up the ship” they would experience

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How to Improve Profitability

Hopefully, the first thought that you had, in terms of how to improve profitability, was not “increase my fees.”  While it is always possible, if you are billing below the provincial fee guide, that you SHOULD increase your fees, this is not necessarily the first thing you should do. In actual fact, one of the

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A Golden Rule of Leadership

A Golden Rule of Leadership

As the manager or owner of a practice, you are the LEADER.  The one who sets the bar and the future success of the practice. Right? There are 3 things the team need from you:  Direction, Inspiration and Recognition. DIRECTION If your team knows where you are going with the practice, what you want to

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Organize

The Life Cycle of a Manager

We held a Power Practice Conference this past weekend with this awesome speaker, Patrick Valtin.  He wowed us with 3 days of valuable, practical data.  Here is one of the concepts he put forward. Just as products have a life cycle or shelf life, so do business owners and managers.  You can go from the

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Marketing: Are You Unique?

Is your practice like one of the Stepford Wives?  In that movie, there was the idea of the perfect wife and that every wife in town had to fit into that exact mold.  Sameness.  The problem is that it didn’t work.  Why not?  Because we are all unique and different in many varied ways. This

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20 Ways to Appreciate Your Staff

As the owners of the business, my husband Bob and I wanted to take this opportunity to give Recognition and show Appreciation to our wonderful team without whom we would be … well … very small and ineffective.  So we went online looking for ways that we could celebrate the heart of our company …

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Survival Potential

How a practice is performing and how to increase its profitability is most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any case, they are referring to the numbers which measure the productivity of the various areas of the practice. Statistics

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Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded with envelopes of coupons in their mail boxes containing fliers for practices, nor

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Disagree

How to Effectively Disagree with the “R” Word

Over 25 years of analyzing more than 5,000 individual practices, I have heard many times that “the reason my numbers are down is because of the RECESSION.”  Many times!  Even in affluent economic climates!  Many practice owners whose stats are down have phoned around to other practitioners in their area to see if they too

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