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Which comes first: Website or Social Media?

Like most healthcare professionals you probably want new patients or clients to knock at your front door, but which front door?  There is the physical front door to your office for walk-ins (though usually people call first to make an appointment).  And then there is the “virtual” front door … your website. If you do

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It takes work to be the best!

It’s easy to be lazy and incompetent.  Anyone can do that.  But those who want to succeed in life find that it is done by learning and working at it. One of the big traps that can keep one from succeeding is making excuses and justifying why one is not successful or has failed at

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Gene

“Nice” Genes, Boss!

In the current marketplace in Canada, there is a growing sense of change and uncertainty.  Therefore, as the owner or manager of a business, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players.  You must give them a sense of security while

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Extraordinary

Mediocrity or Extraordinary?

Feeling bored with your practice?  Has it gotten into a state of too much routineness and predictableness?  Have you given up on reaching any of your dreams for your ideal practice?  Or, in the alternative, has the feeling of non-stop overwhelm worked its way into a state of normal operation and you feel hopeless about

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I thought we discussed this …?

Practice owner:  “I distinctly remember giving you the order two weeks ago to order those supplies.” Staff member:  “No, you didn’t, I would remember if you had and I would have done it.” “Yes, I did tell you to do it.”  “No, you didn’t!  Don’t blame it on me.” Fighting words that cannot be taken

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Marketing Success

3-Step Marketing Strategy: Know Before You Grow

Have you ever experienced disappointing results when marketing your practice?  Did you expect a better response than you got?  Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing?  What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer

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destroy-good-staff

How to Destroy a Really Great Staff Member

You can hire the best of candidates to join your staff team – she has the right experience and good enthusiasm and lots of good ideas. She also, from her side of the picture, has high hopes that YOU are going to be a great leader and that you know how to train her so

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Financial Goals

Reaching Your Financial Goals

It is very important to have goals in your life – whether familial, work related or personal.  They give you direction and purpose.  Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to

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shopper handling

“Shopper” Handling

When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it

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Succeed with Speed

How long do you wait for a haircut?  For a table at a restaurant?  For your car to be repaired?  At your MD’s office? How long does it take before you get irritated that they are running behind schedule. On the other hand, have you ever received instant service?  How did that feel? One of

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4 Great Leadership Skills Anyone Can Apply

In the current marketplace in Canada, there is a growing sense of change and uncertainty.  Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from yourself and your team players.  You must give them a sense of

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