Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Is it time to recalibrate your approach, starting with the way you communicate? One of the keys to successful leadership is to work on engaging your staff in
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
Here we are at the beginning of a new year. It is the time of making new goals, new decisions, setting new targets, and so on. As the owner of a practice, you are the one who sets the tone for the new year ahead. Positivity and enthusiasm for the team emanates from you, …
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
Like money or nuclear power, control can be used for good or evil. You can use it to harm, suppress or destroy lives. Or you can use it to help people, increase your own income and improve the world around you. 10 Signs You Are Not in Control of Your Work Easily fatigued or exhausted
Various aspects of your life, including your home life, your practice, your hobbies, and other interests can start flying out of your control and your stress level will start to escalate. There are many ways of preventing this vicious downward spiral from even starting and keep you on top of your game. Here are a
Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does not have “making the owner rich” as their purpose for working for you. Therefore, having a
Have you ever heard statements such as: “It’s not MY job!” “I’m expected to do WHAT?” “How do I do that again?” “I forget what you showed me.” “You didn’t tell me to do it THAT way.” “I didn’t know that was part of my job description!” In all likelihood, these comments are a result
Two scenarios: 1: Boss comes in and is told that there are two cancellations in his afternoon schedule. He immediately gets angry and says, “Just great, another bad day,” to the staff at large and stomps off to his office and shuts the door. 2: Boss comes in and is told that there are two
In computer terminology, you can “refresh” a page on your computer by clicking a button and it will update the page with the latest information available to it. This got me to thinking that sometimes I would like to click a button in myself and refresh my image or my skills or my knowledge on
WAIT! DON’T FORGET TO BOOK YOUR
FREE PRACTICE ASSESSMENT
You have nothing to lose –
except an opportunity to enrich
your practice!
