Have you ever experienced disappointing results when marketing your practice? Did you expect a better response than you got? Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing? What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer […]
3-Step Marketing Strategy: Know Before You Grow Read More »
You can hire the best of candidates to join your staff team – she has the right experience and good enthusiasm and lots of good ideas. She also, from her side of the picture, has high hopes that YOU are going to be a great leader and that you know how to train her so
How to Destroy a Really Great Staff Member Read More »
Usually you choose a profession or a job because you have an interest or even a love for the type of results that you can achieve. When you do what you love, your odds of success are much greater. You have more passion, more energy and more fun. You look forward to Monday Mornings. Your
Love Your Work? Hate Your Work? Read More »
Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
The Marketing Evolution Read More »
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
Succeed Spectacularly! Read More »
Here we are at the beginning of a new year. It is the time of making new goals, new decisions, setting new targets, and so on. As the owner of a practice, you are the one who sets the tone for the new year ahead. Positivity and enthusiasm for the team emanates from you, …
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
SOCIAL MEDIA MARKETING 101 (Part One) Read More »
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
SOCIAL MEDIA MARKETING 101 (Part Three) Read More »
Like money or nuclear power, control can be used for good or evil. You can use it to harm, suppress or destroy lives. Or you can use it to help people, increase your own income and improve the world around you. 10 Signs You Are Not in Control of Your Work Easily fatigued or exhausted
Control: The Difference Between Success and Failure Read More »
Various aspects of your life, including your home life, your practice, your hobbies, and other interests can start flying out of your control and your stress level will start to escalate. There are many ways of preventing this vicious downward spiral from even starting and keep you on top of your game. Here are a
Control = Less Stress Read More »
Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does not have “making the owner rich” as their purpose for working for you. Therefore, having a
The Power Of Marketing Read More »
Two scenarios: 1: Boss comes in and is told that there are two cancellations in his afternoon schedule. He immediately gets angry and says, “Just great, another bad day,” to the staff at large and stomps off to his office and shuts the door. 2: Boss comes in and is told that there are two
A Positive Attitude! Read More »