One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?” The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing. Internal Marketing First impressions are lasting impressions: […]
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…to make your New Years Resolutions stick! 1. Powerful Goals When making or setting your goals, THINK BIG, but don’t go outside of your concept of reality. Be very specific … in fact, the more specific you are, the more chance you have of accomplishing them. They may be short term or long term. If
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Knowing how a practice is performing and how to increase its profitability are most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any case, they are referring to the numbers which measure the productivity of the various areas of the practice.
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… and the whole world smiles with you! Has anyone frowned at you lately? Did one of your friends or colleagues look a little serious or preoccupied? Did it make you feel good? Probably not! There have been many studies to show that smiling increases your own personal health, but even further, if you smile
For your patients’ sake as well as your own and your staff’s, keeping a lid on tempers and angry outbursts in a practice is an important skill. Creating a calm working environment can increase the efficiency and level of production. Getting angry may be the correct response to some situations. Yet blowing up and overreacting
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Jack tries to get along and not cause trouble. His neighbor plays loud rock-an-roll music all night long, so Jack buys ear plugs. Jack hates leaving his apartment as the building lobby is full of boxes and junk; he just steps around the mess. His co-worker makes Jack pick him up for work each day
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The other day as I was analyzing a practice, I asked the doctor if she manages by statistics and she replied, “No, we wing it.” She had the grace to laugh as she said it, knowing that that was a less than optimum answer for her practice. Ever wondered why your practice stats go up
In the rush and crush of your daily practice, you may sometimes find yourself a little short on tenderness or empathy. Some of you seem to be born with more compassion than others. Some may have to work on it and practice living in the other person’s shoes to really get the hang of this.
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On a scale of 1 to 10, how excited are you right now? Do you really, truly want to succeed? Are you thrilled with your goals for today? Is your passion at 8, 9 or 10? If not, you need to learn to generate more passion for your work, your career and your life. To
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Do you feel overworked? Do you have too much to do? Are you not making the progress you want to be making toward your goals? Why can some people produce twice as much as others? Some people are SO efficient and organized they can make you feel like you are standing still. For example, Jane
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Though hardworking, you’re frustrated at your lack of progress. Your New Year’s resolutions are the same year after year. You’re discouraged by the many things you’re NOT getting done. You’re dissatisfied with the unimportant things you ARE getting done. Being the CEO of a practice is not always easy, especially considering that an overriding amount
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Many of our clients who own practices have asked us whether they should have a website. The answer is a resounding YES! The information highway (internet) has become “the place to go” to find almost anything you want to know. With 90% of the general public surfing the internet these days, it has become important
“Virtual Highway” Visibility Read More »