Feeling bored with your practice? Has it gotten into a state of too much routineness and predictableness? Have you given up on reaching any of your dreams for your ideal practice? Or, in the alternative, has the feeling of non-stop overwhelm worked its way into a state of normal operation and you feel hopeless about
Practice owner: “I distinctly remember giving you the order two weeks ago to order those supplies.” Staff member: “No, you didn’t, I would remember if you had and I would have done it.” “Yes, I did tell you to do it.” “No, you didn’t! Don’t blame it on me.” Fighting words that cannot be taken
Have you ever experienced disappointing results when marketing your practice? Did you expect a better response than you got? Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing? What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer
It is very important to have goals in your life – whether familial, work related or personal. They give you direction and purpose. Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to
When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it
Usually you choose a profession or a job because you have an interest or even a love for the type of results that you can achieve. When you do what you love, your odds of success are much greater. You have more passion, more energy and more fun. You look forward to Monday Mornings. Your
Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
There are various methods of choosing a book: by recommendation, by well-loved author, or by the colour and design of the cover. It is pretty much the same way your patients may go about choosing your practice over other possible selections. You may already be attracting patients by recommendation and by being a well-loved member
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
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