Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded with envelopes of coupons in their mail boxes containing fliers for practices, nor
While most of the practice owners we meet with enjoy the profession they chose in varying degrees from “like it” up to “passionate about it”, almost every one of them would give their eye teeth for more time away from the practice (without decreasing their take home pay). This can range from “I would like
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a business, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players. You must give them a sense of security while
Practice owner: “I distinctly remember giving you the order two weeks ago to order those supplies.” Staff member: “No, you didn’t, I would remember if you had and I would have done it.” “Yes, I did tell you to do it.” “No, you didn’t! Don’t blame it on me.” Fighting words that cannot be taken
You can hire the best of candidates to join your staff team – she has the right experience and good enthusiasm and lots of good ideas. She also, from her side of the picture, has high hopes that YOU are going to be a great leader and that you know how to train her so
It is very important to have goals in your life – whether familial, work related or personal. They give you direction and purpose. Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to
When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it
How long do you wait for a haircut? For a table at a restaurant? For your car to be repaired? At your MD’s office? How long does it take before you get irritated that they are running behind schedule. On the other hand, have you ever received instant service? How did that feel? One of
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from yourself and your team players. You must give them a sense of
As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Is it time to recalibrate your approach, starting with the way you communicate? One of the keys to successful leadership is to work on engaging your staff in
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to
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