Have you ever experienced disappointing results when marketing your practice? Did you expect a better response than you got? Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing? What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer
You can hire the best of candidates to join your staff team – she has the right experience and good enthusiasm and lots of good ideas. She also, from her side of the picture, has high hopes that YOU are going to be a great leader and that you know how to train her so
It is very important to have goals in your life – whether familial, work related or personal. They give you direction and purpose. Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to
When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it
How long do you wait for a haircut? For a table at a restaurant? For your car to be repaired? At your MD’s office? How long does it take before you get irritated that they are running behind schedule. On the other hand, have you ever received instant service? How did that feel? One of
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from yourself and your team players. You must give them a sense of
Usually you choose a profession or a job because you have an interest or even a love for the type of results that you can achieve. When you do what you love, your odds of success are much greater. You have more passion, more energy and more fun. You look forward to Monday Mornings. Your
Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Is it time to recalibrate your approach, starting with the way you communicate? One of the keys to successful leadership is to work on engaging your staff in
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
Here we are at the beginning of a new year. It is the time of making new goals, new decisions, setting new targets, and so on. As the owner of a practice, you are the one who sets the tone for the new year ahead. Positivity and enthusiasm for the team emanates from you, …
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
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