Is There Room to Improve Your Practice?

AND IF SO, WHERE AND BY HOW MUCH? Working as a healthcare provider full time, you may sometimes wonder if things could be done differently in your practice, or if you have aspects of the practice that are inefficient, or if you are achieving…

Love Your Work? Hate Your Work?

Usually you choose a profession or a job because you have an interest or even a love for the type of results that you can achieve. When you do what you love, your odds of success are much greater. You have more passion, more energy and more…
Keep them coming back

The Marketing Evolution

Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood.  It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new…

Engaging Your Team

As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Now that we are at the beginning of a new year, Is it time to recalibrate your…

Succeed Spectacularly!

The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what's worse than failing is going sideways for years…

Positivity Wins!

Here we are at the beginning of a new year.  It is the time of making new goals, new decisions, setting new targets, and so on.  As the owner of a practice, you are the one who sets the tone for the new year ahead.  Positivity and enthusiasm…

Judging the Book By It's Cover

There are various methods of choosing a book:  by recommendation, by well-loved author, or by the colour and design of the cover.  It is pretty much the same way your patients may go about choosing your practice over other possible selections. You…

SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s…

SOCIAL MEDIA MARKETING 101 (Part Two)

To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing…

SOCIAL MEDIA MARKETING 101 (Part Three)

To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4.…

Supersizing Your Free Time

Does your work seem like a never ending pile, and does it follow you home at night? Would you like to learn how to feel accomplished at the end of the work day and go home without a care on your mind? Here are some suggestions: My favourite! Schedule…

Don't be a Dinosaur...Embrace Evolution

The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some…