We live in interesting and challenging times. If you were to believe all the dire economic predictions, you certainly could give yourself an ulcer worrying about your economic future! During the really bad recession in the early part of the 1990’s, most healthcare practices experienced dives in the income, sometimes very substantial. Our clients, on
Internal marketing has hundreds of aspects to it, but there are some that are more vital than others. Having a “vision” for the practice is one of these. While more money may be an underlying motivation for growing your practice, you won’t find many patients or clients that want to come into your practice to
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some of the biggest changes taking place are in
Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does not have “making the owner rich” as their purpose for working for you. Therefore, having a
One of the more common questions that I get asked is: “What is the most cost-effective marketing approach?” The answer: The most effective marketing which requires the least amount of money and effort on your part, and which provides you with the best quality patient, is internal marketing. Internal Marketing First impressions are lasting impressions:
Many healthcare professionals whom we have had the pleasure of working with equated the idea of expanding their practice with doubling the current stress. But does it have to be? In a word, “NO!” Here are a couple of Quick Tips to help you improve the current scene and then to expand smoothly without adding