What does it take to create a seriously profitable practice. Let’s explore some key strategies that can turn your practice into a profitable enterprise. Trust me, it’s not rocket science, but it does require some intelligent moves and a sprinkle of creativity. Uniqueness First things first, let’s talk about the power of differentiation. In a
Video Marketing has crept into our lives and taken over as one of the prime methods of attracting people to your practice. It has become especially important in your social media strategy for reaching potential new patients. This is a trend that we can’t ignore as a valid avenue to make yourself known. Per a
Welcome to the crazy world of marketing to attract new patients to your practice. Whether you like it or not, whether you want to partake of it or not, you ARE in the middle of it and part of it. You can’t have a successful practice with no business coming in your front door. Uh-uh,
When you need or want more new patients, there are millions of ways to market your practice externally to attract them. Some work better than others and give you more return on your investment. However, all those marketing dollars can be wasted if a prospect calls in to your office and is not impressed by
Many practice owners feel that everything will be solved, in terms of running a successful practice, if they can just drive in more new business. They have somehow come to the conclusion that more new patients will solve everything that is wrong. To a certain degree, this is true because the practice exists in order
Attracting new patients to your practice can be a full-time job for a large practice and a part-time job for a small one. But it can’t be ignored or avoided in any size of practice if you wish to continue growing. There are articles coming out now by marketing experts saying that while the Internet
Ever have to prepare content for your website, or write a blog, or need a logo designed for your practice, or wish you could have the voice of a famous person on your voice mail or answering machine, or need a speech written or an article researched, or need a clever bio for you and
As a practice owner, you have a whole new year ahead of you and instituting positive, correct changes right NOW will make it a BETTER year. It is like a blank slate. You can write anything on it you want to. Or you can do the same old, same old and have the same result
Have you ever walked into a posh hotel or into someone’s house that actually makes an emotional impact on you or simply delighted you? Where you felt totally comfortable and relaxed? Made you feel more cheerful? Or one that was so sterile there was nothing to impress you or make you recommend it? Have you
There was this humorous commercial on TV a few years ago wherein a traveler stopped at a gas station and asked how to get to a certain destination point. The gas station owner thought about it, scratched his head, hemmed and hawed, and finally said, “You can’t get there from here.” The same could be
Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over again and expecting a different result.” And yes, we are quite familiar
Like most practitioners you probably would like an increased flow of new patients, right? And there are probably many hundreds of ways that we know of that will accomplish this task. One of them is the use of YouTube. Why YouTube? It’s a free way of marketing to the whole wide world. You can make
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