Welcome to the
crazy world of marketing to attract new patients to your practice. Whether you like it or not, whether you want
to partake of it or not, you ARE in the middle of it and part of it. You can’t
have a successful practice with no business coming in your front door. Uh-uh, no way!
Maybe you are
relying solely and only on word of mouth.
Hundreds of healthcare professionals have told me that’s all they
do marketing-wise. Well, if it is not getting
you enough new patients to be fully booked out a few weeks, then do it better
by working out how to create an extraordinary patient or client experience for
every person who walks in your door so they go out of your practice telling the
world about you.
enough, the enthusiastic patient that you and your team just impressed the heck
out of is likely to go and tell his or her friends, family and co-workers about
you by sending a text, an email or posting a Google Review. And so, there you have it — you are actually
marketing online, without even meaning to.
It is now the way a majority of the world communicates and you are part
The best thing
then is to join the online world and get some help with it if you yourself are
not inclined to learn how to do it.
Sometimes you may find that you have really willing staff who are
knowledgeable about social media. Work
with them to set up a plan of how to use all the online marketing platforms
available. You yourself do not have to
be an expert at it, but you do have to know what is being put out online in
your name as it is YOUR reputation that will be affected, positively or
If that option
is not available to you, there are companies in the thousands that can be paid
to do the marketing for you. Again, keep
an eye on what is being posted or sent out.
Vigilance is key to a unified message or image as to who you are and
what your practice represents. There are
good social media companies and bad, as with any business. The end result of their efforts, i.e. new
business walking in the door and requiring your services as a consequence of
the marketing, is the statistic you want to measure and tabulate.
investment is a really key term and yet a bit nebulous unless you find out and
record how every new patient arrived in your practice and check monthly to
ensure that it is happening.
persistence are two key words when it comes to marketing. Otherwise you get a roller coaster effect
from “now you do it and now you don’t” and your income follows the pattern. Not advisable!
Moral of the
story: Don’t turn a blind eye to
marketing – whether online or offline.
You need to attract your fair share of the available new patients so
that you can fulfill your original goal of giving lots of patients the highest
standard of care, and making a good living doing it. So go to it!!
https://amican.com/wp-content/uploads/2019/01/46051203_m-e1548344958123.jpg300497Janice Wheelerhttps://amican.com/wp-content/uploads/2016/06/logoAmi.pngJanice Wheeler2019-01-24 10:52:212019-07-16 11:49:23Marketing Your Practice On or Offline