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Benefits

Marketing: Benefits vs. Services

Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or

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Super Staff

The Pop Can in Reception

There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should

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How to Use Social Media

I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about 75%) also have little to no idea either. However, I do have staff that know the mystery of

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The Ideal Employee

If one were to stand in the shoes of an employer and ask oneself, what are the qualities of an ideal staff member, one might find the following items are on the list: 1. Don’t be a clock watcher. If you come early each day and stay till your job is done, even if it

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Is Marketing Driving You Crazy?

Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you were there (oops, more marketing), and you would attract patients or clients who would then tell others about you (oops, even more marketing), and your practice would fill up. Hmmm…

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Low Cost or No Cost Marketing

Want more new patients but don’t want to spend a fortune on marketing? Why should you when there is so many brilliant, free and easy ways to go about it? Our team spent 1-1/2 hours one morning last week putting our heads together to come up with a list of inside out marketing ideas for

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From Good to Great

Interested in increasing the flow of new patients or clients into your practice? If yes, you are not alone as about 95% of healthcare practices still have room to grow. Even if you are fully booked, there is always a need for new clientele because of natural attrition due to people moving on and passing

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Staff

Who’s In Charge Of Marketing?

With each healthcare professional I meet one-on-one for the free practice analysis we offer, one of the many questions I always ask is:  “Who’s in charge of your marketing?” Over the last 28 years, I have gotten quite a variety of answers: What marketing? Nobody! We don’t do marketing in our practice – all our

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Marketing To Fill Up Your Practice

Perhaps your practice isn’t as fully booked out as you would like it.  Or maybe you want to build up a juggernaut and hire an associate so you have someone helping you take the practice to another level.  If yes to either supposition, then let’s do marketing and “fill ‘er up!” Here are some basic

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Wasting Marketing Dollars

Sales and Marketing

Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t believe there is such thing as a “typical” denture clinic. Every clinic is unique, has a different set of goals and will strive for those goals in its own way.

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Loyalty

Client Loyalty – Stick In Their Minds

Client loyalty is a big issue these days with all the marketing that is thrown at them, such as Direct Mailing fliers from other practices. When your patients or clients are away from your practice, you are “out of sight, out of mind.” Therefore, building loyalty through more frequent contact or reminders of your practice

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Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded with envelopes of coupons in their mail boxes containing fliers for practices, nor

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