Websites are so vital these days because they can generate a lot of new patients or clients for your practice if well done. And there are hundreds of thousands of website designers and “experts” available, but they are not always properly trained in marketing and PR. While our company does not design websites, we are
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Definition: “A group of players forming one side in a competitive game or sport.” Very interesting wording: “forming one side”. Over the years we have worked with many practices with different quantities of staff, from one doctor and one staff member, up to a practice that had 6 owners and 32 staff. Even in the
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should
Doctor, the reception computer just burst into flames and there’s no back-up. Hey boss, half the day just cancelled or rescheduled their appointments. Sorry, but I’m giving you notice that as of 2 weeks from now, I am retiring. There’s a really upset client on the phone, would you like to take the call? The
10 Signs Money Is Controlling You: You constantly worry about having enough money You often wish you could buy more things Your only goal in life is to get rich, but you have no realistic plan You spend money to feel better You blame others for your financial problems (government, spouse) You judge people based
This article about discounting your fees has graced the pages of Denturism Canada a number of years ago. However, the issue continues to rear its ugly head, so we wanted to “play it again.” The theme is: Be the BEST and get compensated appropriately, or how to eliminate discounts in a practice. By discounting, you
Have you ever thought to yourself, “I should get up and get this ____ done.” And it didn’t happen. Or have you seen someone give a weak order, “You should move those files someday.” And it didn’t get done. One skill that great leaders have that puts them in control of situations is the strength
Do you think your most valuable asset is a possession – your home, your car, your stereo or your savings? No, none of these things are your most valuable asset. Even if you have millions of dollars, your money is not your most valuable asset. In fact, it might become a liability if you get
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