So you’re going along with a fairly successful practice, making ends meet and enjoying some perks of life and time for family … your practice strategy is working. And then suddenly, you wake up one day and notice that your numbers are slowly (or quickly) worsening. Stats going down are one of the biggest fears
Websites are so vital these days because they can generate a lot of new patients or clients for your practice if well done. And there are hundreds of thousands of website designers and “experts” available, but they are not always properly trained in marketing and PR. While our company does not design websites, we are
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
Definition: “A group of players forming one side in a competitive game or sport.” Very interesting wording: “forming one side”. Over the years we have worked with many practices with different quantities of staff, from one doctor and one staff member, up to a practice that had 6 owners and 32 staff. Even in the
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should
Doctor, the reception computer just burst into flames and there’s no back-up. Hey boss, half the day just cancelled or rescheduled their appointments. Sorry, but I’m giving you notice that as of 2 weeks from now, I am retiring. There’s a really upset client on the phone, would you like to take the call? The
In looking for a great quote to head up this week’s help column, we came across so many good quotes from really excellent executives that we decided to just give you a bunch to inspire you and possibly head you in new directions. Look them over and see how you could formulate a higher degree
10 Signs Money Is Controlling You: You constantly worry about having enough money You often wish you could buy more things Your only goal in life is to get rich, but you have no realistic plan You spend money to feel better You blame others for your financial problems (government, spouse) You judge people based
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