Posts

How to Use Social Media

I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about…

Make your business work for you

Canadian RDTs are well primed to carry out the technical aspects of their profession. It's taking care of business that seems the higher hurdle. With competition elbowing in and clients demanding ever more value for less money, and escalating…
Wasting Marketing Dollars

Sales and Marketing

Sales and Marketing Denturists frequently ask me "What is the typical successful denture clinic doing?". This is a hard one to answer as I don't believe there is such thing as a "typical" denture clinic. Every clinic is unique, has a different…

Marketing: Are You Unique?

Is your practice like one of the Stepford Wives?  In that movie, there was the idea of the perfect wife and that every wife in town had to fit into that exact mold.  Sameness.  The problem is that it didn’t work.  Why not?  Because we…
Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded…
Marketing

SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s…
Marketing

SOCIAL MEDIA MARKETING 101 (Part Two)

To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing…
Marketing

SOCIAL MEDIA MARKETING 101 (Part Three)

To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4.…

Don't be a Dinosaur...Embrace Evolution

The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some…
Crashing Income

The Wrong Thing to Do When Income is Down

A whole recession and economic dive can be started by just one foolish action that is the wrong thing to do. Businesses go bankrupt every day from this mistake. When your income is down, a natural instinct (and one often recommended by accountants)…
Marketing

Practical Marketing: Part Two

More On Marketing Your Practice This is the second in a series of Practice Quick Tips addressing proven marketing concepts for expanding your practice. Here are a few more simple but effective ideas that you can implement to improve your marketing…