When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time. They are not sitting at home dialing practitioners to harass them or their staff. Usually, you have a potential new patient at the other end of the line and it
Usually you choose a profession or a job because you have an interest or even a love for the type of results that you can achieve. When you do what you love, your odds of success are much greater. You have more passion, more energy and more fun. You look forward to Monday Mornings. Your
Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood. It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new patients find their way to you. Often when we ask a new
The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what’s worse than failing is going sideways for years and years. The worst is being stuck in a quagmire of mediocrity. Things are
There are various methods of choosing a book: by recommendation, by well-loved author, or by the colour and design of the cover. It is pretty much the same way your patients may go about choosing your practice over other possible selections. You may already be attracting patients by recommendation and by being a well-loved member
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.
Does your work seem like a never ending pile, and does it follow you home at night? Would you like to learn how to feel accomplished at the end of the work day and go home without a care on your mind? Here are some suggestions: My favourite! Schedule your day so that the task
Have you ever heard statements such as: “It’s not MY job!” “I’m expected to do WHAT?” “How do I do that again?” “I forget what you showed me.” “You didn’t tell me to do it THAT way.” “I didn’t know that was part of my job description!” In all likelihood, these comments are a result
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