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20 Ways to Appreciate Your Staff

As the owners of the business, my husband Bob and I wanted to take this opportunity to give Recognition and show Appreciation to our wonderful team without whom we would be … well … very small and ineffective.  So we went online looking for ways that we could celebrate the heart of our company …

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Survival Potential

How a practice is performing and how to increase its profitability is most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any case, they are referring to the numbers which measure the productivity of the various areas of the practice. Statistics

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Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded with envelopes of coupons in their mail boxes containing fliers for practices, nor

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Which comes first: Website or Social Media?

Like most healthcare professionals you probably want new patients or clients to knock at your front door, but which front door?  There is the physical front door to your office for walk-ins (though usually people call first to make an appointment).  And then there is the “virtual” front door … your website. If you do

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Gene

“Nice” Genes, Boss!

In the current marketplace in Canada, there is a growing sense of change and uncertainty.  Therefore, as the owner or manager of a business, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players.  You must give them a sense of security while

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Extraordinary

Mediocrity or Extraordinary?

Feeling bored with your practice?  Has it gotten into a state of too much routineness and predictableness?  Have you given up on reaching any of your dreams for your ideal practice?  Or, in the alternative, has the feeling of non-stop overwhelm worked its way into a state of normal operation and you feel hopeless about

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I thought we discussed this …?

Practice owner:  “I distinctly remember giving you the order two weeks ago to order those supplies.” Staff member:  “No, you didn’t, I would remember if you had and I would have done it.” “Yes, I did tell you to do it.”  “No, you didn’t!  Don’t blame it on me.” Fighting words that cannot be taken

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Marketing Success

3-Step Marketing Strategy: Know Before You Grow

Have you ever experienced disappointing results when marketing your practice?  Did you expect a better response than you got?  Have you ever wondered how other practices have managed to have a huge number of new patients from their marketing?  What, you might ask yourself, is the magic formula to improve your marketing strategy? The answer

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Financial Goals

Reaching Your Financial Goals

It is very important to have goals in your life – whether familial, work related or personal.  They give you direction and purpose.  Also, they usually need to be aligned, one goal to another. Many of your goals are going to be related to the making and spending of money, or depend on financing to

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