There are many types of people in this world. Some you want to work for you and some you don’t. For instance, have you ever had a team member whose usual response to any order or idea is, “It can’t be done,” or, “It won’t work.” This can result in a lot of frustration for
Welcome to the crazy world of marketing to attract new patients to your practice. Whether you like it or not, whether you want to partake of it or not, you ARE in the middle of it and part of it. You can’t have a successful practice with no business coming in your front door. Uh-uh,
When you need or want more new patients, there are millions of ways to market your practice externally to attract them. Some work better than others and give you more return on your investment. However, all those marketing dollars can be wasted if a prospect calls in to your office and is not impressed by
When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain. She holds the newborn in her arms and the past is erased. When a patient comes to you for treatment, there is often some physical pain involved, but the end result is usually worth all that. When you
How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards? Have you ever wished that you were a better person? Have you ever wished that you could undo some harm you caused someone? Have you ever felt
I have a personal rule: NEVER. STOP. LEARNING. In this article, I am passing on a lesson that I just learned from a friend who is a major marketing expert. Many practices have mission statements and many of them are quite good. But a high percentage are just using catch phrases, or plagiarizing someone else’s
Many people find statistics scary. I know I used to. Stats were just a lot of numbers that didn’t appear to make sense or seemed to give contrary outcomes. Sometimes they were up (very exciting) and sometimes they were down (very depressing). Some people don’t even look at what their stats are and prefer not
Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly upon you and your practice. A specialist who has a poor bedside manner may alienate your patient and you may lose them as a result. It is vital that you
You’re not going to like the answer! When I meet with a doctor to do my in-depth practice analysis, I always ask: “Who’s the head of your marketing division?” Here are some of the responses (is one of them yours?): What marketing division? I rely on word of mouth. We don’t have anyone in charge.
Your receptionist came in this morning wearing pink Capri pants to the knee and a tank top – pretty and sexy, but ooo la la, so wrong for your front desk. Your Office Manager appeared in a beautiful dress perfect for a wedding reception. The assistant rode her motorcycle to work and so wore a
Many healthcare providers struggle with the petiteness of the gap between what comes into the practice income-wise and what goes back out again in rent/mortgage, staff salaries, expenses, licensing fees, and so on. You yourself may have even wondered whether you should just close the door and go work for someone else and take home
Let’s start off with the fact that this article is not a “hit” on the staff OR the practice owner!! Staff often legitimately say, “It’s not my job.” And often the boss feels like, “Why do I have to be the one to make all these decisions and pick up the loose ends?” It’s just
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