Blog Articles

Running a practice nowadays with a pandemic in the way is much more challenging than it used to be.  And one could make the mistake of thinking that the loss of profitability is due to that.  In fact, it could be a small part of it, but there are a lot of other factors that

There is most definitely not a shortage of marketing ideas to grow your practice! We have written about hundreds of these, but we are always looking online to find more ways to help you reach your potential patients.  Our favourite ideas usually have to do with giving exceptional care to your existing patients and inspiring

In the first place, the sole source of income for your practice is from patients or clients you provided service to.  If they are happy enough, they will not only pay you but may even bring you cookies or chickens, etc.  (I have heard the cutest stories on this.)  But, even better than that, they will come back

Running a successful, profitable practice at the best of times is never a piece of cake, but when you add in all the COVID-19 complications of physical distancing, extra sterilizing, scheduling, staff issues, and so on, you may find times when you feel like you are frozen into inaction. You don’t know where to start

As a professional, you have gone through stringent and extensive training in your profession in order to give your patients the quality of technical care they deserve to have.  And this is the way it should be. However, the other half of your “care” to your patients is the quality of service that you and

There sure are a lot of website creators in the marketplace but the questions are always, “Will they build me a good one that will attract new patients to my office?” and “How will I know BEFORE I hire them that they are right for me?” Case in point, I recently was going to be

Dealing with Covid-19 related issues and regulations in your healthcare practice may have stressed you and your team more than a bit. In fact, we have found that many practices have lost staff during this whole upheaval and that has only added more onto your plate as you struggle to find a great candidate to

As drastic measures and various stages of lockdown are occurring across Canada, it is challenging to get and keep your practice running at pre-Covid-19 levels. While many practices have been experiencing highest ever metrics since June this year, about 25% are not back up to pre-Covid-19 numbers. Both, however, are struggling with similar issues such

There are days, I am sure, when you would like to just exit stage left and walk away from your practice, right?  Especially this year of Covid-19 with all the difficulties, rules, regulations and so on associated with it.   And some healthcare professionals did just that… locked the door and quit cold turkey. However, most

2020 has been the craziest year ever for most of us and here we are in November and we just want it over, right?  We are now looking at making 2021 an awesome year despite anything and everything! That preparation needs to start now if you want a “hot” new year starting with January 2021.

This article started forming when I went to a dentist’s website and the first thing that popped up was not the traditional Covid-19 warning box filled with a lot of words about what to expect when you visit the office nowadays. (These are usually very boring and too serious.) Instead, this little animated video popped

The Pandemic came suddenly and financially wiped out the countries of the world and changed things in ways we could never have dreamed of.  The trick is to adapt, adopt and stabilize our businesses as much as possible against the possibility of future similar crises. Marketing a practice in “normal” times was already getting sophisticated