Some healthcare professionals that I have met with over the last 24 years have protested using the word “sales” in relationship to the services they provide to their patients or clients. Instead, they use various euphemisms such as “treatment plan presentations.” Healthcare professionals often shun the idea of being a salesman because they associate the
Over the years I have seen some of the most brilliant ideas fail. The reason being that the planning to get the idea implemented was poor, incomplete or non-existent. Any idea or change should be planned out to ensure that it gets fully carried out. Once you have the idea or change, you must sit
Have you noticed that people are expecting more and better service for their money than ever before? And have you ever sat down with your team and worked out in detail how each aspect of your practice could give a little more or better service to your patients or clients? The practices or clinics that
Once upon a time, there was a Denturist who dreamed of owning his own practice one day where the phone rang consistently due to some magically productive marketing, heralding a sufficient inflow of new patients who would say “yes” to ideal dentures. These the Denturist would meticulously craft with his own bare hands (and the
Have you ever sat down and figured out how many hats you wear in your business? Many lab owners are still running around wearing a dizzying number of the following hats: business owner; telephone answerer; greeter of clients; finance manager; salesperson; lab technician; trouble shooter; janitor; supplies orderer; marketing manager; bookkeeper; gopher, snow shoveler, window
How would you like to be a patient in either of these practices: I walked into a practice recently and it was very nicely appointed. There were a couple of well-groomed receptionists sitting behind the front desk. I stood in the doorway for a moment, deciding whether to go in and ask for a business
you worry about what to do about the squeak in the cabinet door in your office when you are at home you require every decision your staff make, even on the smallest detail, be brought to you for approval you personally keep close track of your supplies like how many rubber gloves are being used
Ever worked with someone who, upon hearing a misfortune that you just experienced, reacted by saying, “You’ll get over it, move on.” Or, “Life sucks, nothing you can do about it.” Or, “Really! You DO have a lot bad things happen to you, don’t you?” You could say that this person has “no heart.” Clearly,
A practice building resource that is often not fully tapped is the patients who have received some service, such as a repair or a reline or a denture more than 8 years ago, but who have not been on regular service since. If the patient is not in the practice and is overdue for a
Go ahead, disappear! Let’s see…where are you going to go this summer for a week or two getaway? Get your imagination in high gear. Maybe a canoe trip in the Rockies, whale watching on the Pacific Coast, trekking in the Laurentians, fishing off Newfoundland, participating in the Calgary Stampede. Every province and territory in Canada
Does the patient run the scheduling of your practice, or do you? Virtually every denturist practice that we have worked with so far (about 90 across Canada) improved their scheduling of the various tasks necessary to make the practice run. When they got in control of the scheduling, their patients experienced better service, more on-time delivery,
More denturists are creating high-tech practices, yet many do not have a website. Because the Boomers are Internet-savvy, having a website is becoming mandatory to maximize your business. Visibility A website serves many purposes: Your prime public, 45 years of age and up, are heavy-use web surfers and computer-savvy, and will look for you there.
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