Organize

The Life Cycle of a Manager

We held a Power Practice Conference this past weekend with this awesome speaker, Patrick Valtin.  He wowed us with 3 days of valuable, practical data.  Here is one of the concepts he put forward. Just as products have a life cycle or shelf…

Marketing: Are You Unique?

Is your practice like one of the Stepford Wives?  In that movie, there was the idea of the perfect wife and that every wife in town had to fit into that exact mold.  Sameness.  The problem is that it didn’t work.  Why not?  Because we…
Successful

20 Ways to Appreciate Your Staff

As the owners of the business, my husband Bob and I wanted to take this opportunity to give Recognition and show Appreciation to our wonderful team without whom we would be … well … very small and ineffective.  So we went online…

Survival Potential

How a practice is performing and how to increase its profitability is most efficiently accomplished through the use of statistics. Some people call them “performance metrics” and others may say “practice metric monitors,” but in any…
Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded…
Disagree

How to Effectively Disagree with the “R” Word

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Over 25 years of analyzing more than 5,000 individual practices, I have heard many times that “the reason my numbers are down is because of the RECESSION.”  Many times!  Even in affluent economic climates!  Many practice owners whose…
Social media marketing

Which comes first: Website or Social Media?

Like most healthcare professionals you probably want new patients or clients to knock at your front door, but which front door?  There is the physical front door to your office for walk-ins (though usually people call first to make an appointment). …

It takes work to be the best!

It’s easy to be lazy and incompetent.  Anyone can do that.  But those who want to succeed in life find that it is done by learning and working at it. One of the big traps that can keep one from succeeding is making excuses and justifying…

MORE VACATION TIME – SAME INCOME? ... “OUTSIDE THE BOX” THINKING!

While most of the practice owners we meet with enjoy the profession they chose in varying degrees from “like it” up to “passionate about it”, almost every one of them would give their eye teeth for more time away from the practice (without…