rules of marketing

Butts In Chairs

While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing

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Promotion

Grabbing the Attention of Potential Patients

Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or

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Super Staff

The Pop Can in Reception

There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should

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How to Use Social Media

I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about 75%) also have little to no idea either. However, I do have staff that know the mystery of

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Marketing To Fill Up Your Practice

Perhaps your practice isn’t as fully booked out as you would like it.  Or maybe you want to build up a juggernaut and hire an associate so you have someone helping you take the practice to another level.  If yes to either supposition, then let’s do marketing and “fill ‘er up!” Here are some basic

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SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s take Facebook for starters. At first glance, Facebook seems like a big time waster

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Marketing

SOCIAL MEDIA MARKETING 101 (Part Two)

To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing on for this week: 4. Work it. If you go to

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Marketing

SOCIAL MEDIA MARKETING 101 (Part Three)

To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4. Update your status frequently. 5. Convert Your “Fans” into Patients.

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Make Your Practice Well Known and Well Thought Of

External marketing to attract new patients is an essential part of building a successful practice. Delivering top-notch quality and service to your existing patients will produce a certain amount of new business through patient referrals, but casting the net further abroad through external marketing will increase profitability. There are literally hundreds of avenues to make

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