Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should
Have you ever had a patient or client like this: “Where did you say you got your degree?” “Why can’t you run on time?” “Whose vacation am I paying for anyway?” “You’re hurting me.” “Your staff is rude to me.” “Your lack of parking facilities is a pain in the butt.” “Your fees are too
Most patients or clients are not fickle. They have particularities and specific needs, and some are more challenging than others. The first appointment with them is of course crucial for the building of the relationship, but every appointment after that is just as vital. Besides patients moving on (new city) or passing on, here are
I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about 75%) also have little to no idea either. However, I do have staff that know the mystery of
A practice owner of two years recently told me that he had the idea from the movie “Field of Dreams” that “if you build it they will come”. In starting his practice from scratch, he thought that the referrals from happy clients would create the practice and rapidly fill it up. After two years of
If one were to stand in the shoes of an employer and ask oneself, what are the qualities of an ideal staff member, one might find the following items are on the list: 1. Don’t be a clock watcher. If you come early each day and stay till your job is done, even if it
As a practice owner, life can be a bit (or a lot) hectic and aggravating (with all the decisions to be made) and tricky (dealing with certain patient/client situations) and demoralizing (when you see your profits plummet at the end of the month and you don’t know why) and even feels like a war zone
Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you were there (oops, more marketing), and you would attract patients or clients who would then tell others about you (oops, even more marketing), and your practice would fill up. Hmmm…
Have you ever had a day where it was non-stop multi-tasking? Staff interrupting you while you’re trying to write up some charts, while handling supplier phone calls, while trying to read resumes to decide which one to hire, while checking your Blackberry or iPhone for emails and texts, all the while wondering why so many
WAIT! DON’T FORGET TO BOOK YOUR
FREE PRACTICE ASSESSMENT
You have nothing to lose –
except an opportunity to enrich
your practice!
