Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you were there (oops, more marketing), and you would attract patients or clients who would then tell others about you (oops, even more marketing), and your practice would fill up. Hmmm…
Have you ever had a day where it was non-stop multi-tasking? Staff interrupting you while you’re trying to write up some charts, while handling supplier phone calls, while trying to read resumes to decide which one to hire, while checking your Blackberry or iPhone for emails and texts, all the while wondering why so many
Arriving at work each day in the best of moods and everything in life just “peachy” would be an ideal scene, and one that we all would wish for. However, life sometimes just doesn’t cooperate and we wish that we could stay home and hide under a blanket. Since staying home isn’t an option for
Which of these five statements do you believe are true? My business rises and falls based on the economy. My success is largely determined by luck. The weather influences my numbers hugely. I believe in fate and whatever happens, happens. My income controls me more than I control it. Of course, all of these statements
Being a good and effective executive, whether as the practice owner or the office manager, is sometimes like walking a tightrope without aerialist training. Step over the edge on either side and there can be serious negative results. Coaching and training your staff on how you want your practice procedures to be performed is a
A new patient enters your practice and sits in your dental chair and hands you their dentures. This, however, is not the start of the sales process – that started before they even got to your practice. The beginning of the whole process is the method by which the new patient found you and chose
The Four Stages of a Practice: From Love to Hate Just as products have a life cycle or shelf life, so do practice owners and managers. You can go from the fun stage (when you first started up) to the final stage of “I hate my practice and I want out” (which can go on
Want more new patients but don’t want to spend a fortune on marketing? Why should you when there is so many brilliant, free and easy ways to go about it? Our team spent 1-1/2 hours one morning last week putting our heads together to come up with a list of inside out marketing ideas for
Canadian RDTs are well primed to carry out the technical aspects of their profession. It’s taking care of business that seems the higher hurdle. With competition elbowing in and clients demanding ever more value for less money, and escalating costs for raw materials and equipment, and the price of continuing education increasing, it’s tough to
This has been a hot topic since time immemorial. While fee guides exist, there is often pressure to discount based on other low-ballers in the neighborhood and also pressure from the patients themselves. Dartboard approach to fee setting While provincial fee guides may not be perfect, they are far better than using a dartboard to
Interested in increasing the flow of new patients or clients into your practice? If yes, you are not alone as about 95% of healthcare practices still have room to grow. Even if you are fully booked, there is always a need for new clientele because of natural attrition due to people moving on and passing
I watched a Disaster Decks renovation show on TV on Sunday night and was inspired by the gentleman whose disastrous deck was being re-born. He of course was required to help. He is a pro football player and everything he was asked to do, whether he knew how to or not, he willingly jumped into
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