Whether you own a practice or work in a practice, you probably have the same wish for left over income that you can put away for the future, right? Most people have their eye on something they would like to do or have, and that becomes a goal to work towards achieving. Having enough “profit”
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
It’s a horrible truth to confront sometimes as the owner of a business, but the reason a practice is not growing or highly successful flows out from the practice owner as the leader, not the following “reasons”: “we’re in a recession,” “the economy is slow,” “no good staff available,” “too much competition in my area,”
Have you ever had a patient or client like this: “Where did you say you got your degree?” “Why can’t you run on time?” “Whose vacation am I paying for anyway?” “You’re hurting me.” “Your staff is rude to me.” “Your lack of parking facilities is a pain in the butt.” “Your fees are too
I do not know how to use Facebook, Twitter, Instagram and Pinterest. There! I have confessed it. I am constantly told that these are important Social Media avenues to reach potential clients. Apparently, most healthcare professionals (about 75%) also have little to no idea either. However, I do have staff that know the mystery of
A practice owner of two years recently told me that he had the idea from the movie “Field of Dreams” that “if you build it they will come”. In starting his practice from scratch, he thought that the referrals from happy clients would create the practice and rapidly fill it up. After two years of
In looking for a great quote to head up this week’s help column, we came across so many good quotes from really excellent executives that we decided to just give you a bunch to inspire you and possibly head you in new directions. Look them over and see how you could formulate a higher degree
If one were to stand in the shoes of an employer and ask oneself, what are the qualities of an ideal staff member, one might find the following items are on the list: 1. Don’t be a clock watcher. If you come early each day and stay till your job is done, even if it
One of the staff at your office is demanding you do part of her or his job without pay or credit. What do you say to them? A patient rips your face off when you presented the bill to him? How do you handle it? Your father constantly criticizes your work and tells you what
As a practice owner, life can be a bit (or a lot) hectic and aggravating (with all the decisions to be made) and tricky (dealing with certain patient/client situations) and demoralizing (when you see your profits plummet at the end of the month and you don’t know why) and even feels like a war zone
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