Posts

The Definition of Insanity

Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over…
Promotion

Grabbing the Attention of Potential Patients

Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting…
Is Your Practice Underachieving

Is Your Practice Underachieving?

Most practice owners, if they are honest with themselves, feel that there is room for improvement and growth in their practices.  What those changes are and how to achieve them is, however, often a mystery or a frustration or both. There are…
Wasting Marketing Dollars

Sales and Marketing

Sales and Marketing Denturists frequently ask me "What is the typical successful denture clinic doing?". This is a hard one to answer as I don't believe there is such thing as a "typical" denture clinic. Every clinic is unique, has a different…
Marketing

Email Newsletters and Loyalty Issues

Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and stuck with them unless one or the other moved away or passed on. They were not bombarded…

SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s…

SOCIAL MEDIA MARKETING 101 (Part Two)

To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. Continuing…

Don't be a Dinosaur...Embrace Evolution

The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with the changes and new information. However, that is not a good excuse for falling behind or getting stuck in the past. Some…

The Power Of Marketing

Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does…