The Definition of Insanity
Janice
02/12/2014
Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked
how to market your business
Grabbing the Attention of Potential Patients
Janice
08/10/2014
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)?
Is Your Practice Underachieving?
Janice
15/05/2014
Most practice owners, if they are honest with themselves, feel that there is room for improvement and growth in their practices. What those changes are
Sales and Marketing
Janice
30/04/2014
Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t
Email Newsletters and Loyalty Issues
Janice
14/03/2014
Once upon a time, patients or clients rarely got marketed to by other practices. They chose their healthcare providers based on location or referral, and
SOCIAL MEDIA MARKETING 101 (Part One)
Janice
03/01/2014
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the
SOCIAL MEDIA MARKETING 101 (Part Two)
Janice
03/01/2014
To recap Part One on this topic which was sent out to you last week: 0. Social media marketing is important for practices. 1. Have
Don’t be a Dinosaur…Embrace Evolution
Janice
03/01/2014
The world is changing at a very fast rate in many aspects and it seems a high hurdle to have to constantly keep up with
The Power Of Marketing
Janice
03/01/2014
Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to