Have you ever bought a product or paid for a service where you didn’t quite get what you thought you were paying for? Not quite the expected quality? Or not the level of service and care that you thought you were entitled to? Did you grumble about it to yourself and just resolve not to
A practice can be a very busy environment and the pace can be fast and furious with patients coming and going. It is easy for things to fall through the cracks. Sometimes important things. Things that are dropped service to the patients and cause upsets. You may, as the boss, find yourself firing off orders
There are many stories about bosses you could live without, who get angry and make your life difficult, and you may have experienced some of them yourself. We won’t go there today, but rather, we are going to look at the ideal world. Most staff are satisfied with their jobs overall. But what takes a
So you’re going along with a fairly successful practice, making ends meet and enjoying some perks of life and time for family … your practice strategy is working. And then suddenly, you wake up one day and notice that your numbers are slowly (or quickly) worsening. Stats going down are one of the biggest fears
Websites are so vital these days because they can generate a lot of new patients or clients for your practice if well done. And there are hundreds of thousands of website designers and “experts” available, but they are not always properly trained in marketing and PR. While our company does not design websites, we are
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are not on board with me/against me My practice numbers are declining because of a recession, or the
While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t standing out in front of your competition. You are not marketing
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
Definition: “A group of players forming one side in a competitive game or sport.” Very interesting wording: “forming one side”. Over the years we have worked with many practices with different quantities of staff, from one doctor and one staff member, up to a practice that had 6 owners and 32 staff. Even in the
There it has sat, for over half a day. The lonely, empty, unloved, discarded pop can left behind on a chair in reception by one of the many visitors to your practice today. While it is not a sin that no one on the staff team disposed of it, the fact is that it should
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