Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t believe there is such thing as a “typical” denture clinic. Every clinic is unique, has a different set of goals and will strive for those goals in its own way.
Years ago I did an article concerning treatment presentation. Poor or weak treatment presentation is still the most common difficulty among our clients. Even with a good presentation, you must be able to deal with the objections raised by the patient in order to get them to go ahead with the optimum care for them.
In the current marketplace in Canada, there is a growing sense of change and uncertainty. Therefore, as the owner or manager of a practice, more skill is required than ever before to maintain an even keel and efficient course to optimum productivity from your team players. You must give them a sense of security while
There are various methods of choosing a book: by recommendation, by well-loved author, or by the colour and design of the cover. It is pretty much the same way your patients may go about choosing your practice over other possible selections. You may already be attracting patients by recommendation and by being a well-loved member
Once upon a time, there was a Denturist who dreamed of owning his own practice one day where the phone rang consistently due to some magically productive marketing, heralding a sufficient inflow of new patients who would say “yes” to ideal dentures. These the Denturist would meticulously craft with his own bare hands (and the
How would you like to be a patient in either of these practices: I walked into a practice recently and it was very nicely appointed. There were a couple of well-groomed receptionists sitting behind the front desk. I stood in the doorway for a moment, deciding whether to go in and ask for a business
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