“Do you have a written, organized Marketing Plan?” This is a question I have asked every one of the over 5,000 practice owners I have met with to analyze their practice. And the answer 98.9% of the time is “no.” At least 75% of the practitioners have told me that they don’t do much, if
Having met with over 5,000 practitioners one-on-one to analyze their practices during the last 27 years, I have routinely asked each practice owner, “What are your goals?” Now, you would expect that at least some of them would have said, “I want to be rich.” After all, having lots of money is supposed to make
There are many pros and cons to moving. It is one of the biggest decisions one has to make as a practice owner. There are many reasons that prompt or even force you to make the big leap. Is the Parking Lot Too Small? For instance, some of the clients we are working with have
I swear there is a time thief that each of us has haunting our days and starving us and stressing us for the lack thereof. There is so much to do it seems these days. I remember when I had time to drop in on neighbours and visit and other times when I had too
Filling up your practice with active patients till you reach max capacity is a game most practices are playing. And many then add an associate and keep right on growing the number of patients being serviced. This requires marketing. What is marketing? It is making yourself and your practice known, available and desirable to
There is a whole universe of ways to waste your precious production time and it would waste even more of your time if I were to list a bunch of them. I thought, however, that I would take up one kind of time waster that I find myself guilty of. A fun doctor recently told
Having looked at many hundreds of healthcare websites and fliers over the years, we have found that a vast majority listed out all the types of service they offer at their practice. According to the most successful marketing people, this is a big no-no. For starters, the average patient or client doesn’t necessarily know what
You have a lot more potential than you ever believed! Did you ever realize that? Sometimes you don’t even know how MUCH you are capable of until some unforeseen event brings it out in you, right? Ever had a day where 15 things went wrong and you fixed them all and were pretty damn proud
When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind. The person may not have had any previous knowledge of your practice and simply be a cold call. It is like writing on a blank slate. And it is up
Attracting new patients to your practice can be a full-time job for a large practice and a part-time job for a small one. But it can’t be ignored or avoided in any size of practice if you wish to continue growing. There are articles coming out now by marketing experts saying that while the Internet
When you were growing up, did your family ever have a jar wherein notes were placed of “chores” that needed doing, fixing, etc.? Maybe you yourself have one right now? Or at least you have heard of the “chore jar” concept? First off, I am not suggesting that you have a chore jar for the
Sitting at your desk, nothing urgent needing attention, chin on hands, wearing holes in the elbows of your jackets or shirts, dreaming up some future improvements for the practice? Haha! You wish! Probably nothing could be further from the truth for most practitioners. But seriously, wouldn’t it be nice to have everything in the practice
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