How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards? Have you ever wished that you were a better person? Have you ever wished that you could undo some harm you caused someone? Have you ever felt
I have a personal rule: NEVER. STOP. LEARNING. In this article, I am passing on a lesson that I just learned from a friend who is a major marketing expert. Many practices have mission statements and many of them are quite good. But a high percentage are just using catch phrases, or plagiarizing someone else’s
Many people find statistics scary. I know I used to. Stats were just a lot of numbers that didn’t appear to make sense or seemed to give contrary outcomes. Sometimes they were up (very exciting) and sometimes they were down (very depressing). Some people don’t even look at what their stats are and prefer not
Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly upon you and your practice. A specialist who has a poor bedside manner may alienate your patient and you may lose them as a result. It is vital that you
You’re not going to like the answer! When I meet with a doctor to do my in-depth practice analysis, I always ask: “Who’s the head of your marketing division?” Here are some of the responses (is one of them yours?): What marketing division? I rely on word of mouth. We don’t have anyone in charge.
Your receptionist came in this morning wearing pink Capri pants to the knee and a tank top – pretty and sexy, but ooo la la, so wrong for your front desk. Your Office Manager appeared in a beautiful dress perfect for a wedding reception. The assistant rode her motorcycle to work and so wore a
Many healthcare providers struggle with the petiteness of the gap between what comes into the practice income-wise and what goes back out again in rent/mortgage, staff salaries, expenses, licensing fees, and so on. You yourself may have even wondered whether you should just close the door and go work for someone else and take home
Let’s start off with the fact that this article is not a “hit” on the staff OR the practice owner!! Staff often legitimately say, “It’s not my job.” And often the boss feels like, “Why do I have to be the one to make all these decisions and pick up the loose ends?” It’s just
It’s a fair bet that at least 90% of all mothers try to teach their children that “patience is a virtue”. Like, “You can’t open that present till Christmas, you’ll just have to be patient.” Sometimes you were super excited about an upcoming family outing and bugging your parents to get going, and you got:
Over the last 29 years of consulting we have seen the complete evolution of technology, including the development of the internet from “no such thing” to a whole new world of technology, marketing opportunities and ways of doing business. As healthcare providers, there is a responsibility to keep up to date with the latest technology
Almost everybody who has a job has one or more aspects of it that bug them, irritate them, are just plain hard to do, nobody else wants to do it so you get dumped with it, and so on. It’s the one thing you leave until the last minute to do. Or maybe you neglect
Have you ever noticed that arguing usually leads nowhere constructive? You may say things in the heat of it all that you wish you hadn’t, or perhaps you didn’t coherently communicate what you DID want to say. Butting heads is stressful, to say the least. And not the most successful way to have a great,
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