Blog Articles

Marketing Your Practice On or Offline

Janice 24/01/2019

Welcome to the crazy world of marketing to attract new patients to your practice. Whether you like it or not, whether you want to partake

How to Waste Money on Marketing

Janice 10/01/2019

When you need or want more new patients, there are millions of ways to market your practice externally to attract them. Some work better than

The 3 Key Concepts for Growth

Janice 13/12/2018

When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain. She holds the newborn in her arms and

When the Good Outweighs the Bad

Janice 27/11/2018

How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that

Do you have a manifesto for your practice?

Janice 10/10/2018

I have a personal rule: NEVER. STOP. LEARNING. In this article, I am passing on a lesson that I just learned from a friend who

Statistics Don’t Bite

Janice 04/10/2018

Many people find statistics scary. I know I used to. Stats were just a lot of numbers that didn’t appear to make sense or seemed

Referrals to Specialists

Janice 24/09/2018

Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly

Does the Need for Marketing Ever End?

Janice 17/09/2018

You’re not going to like the answer! When I meet with a doctor to do my in-depth practice analysis, I always ask: “Who’s the head

Blurred lines on office clothing?

Janice 13/09/2018

Your receptionist came in this morning wearing pink Capri pants to the knee and a tank top – pretty and sexy, but ooo la la,

Are you losing your profit margin?

Janice 04/09/2018

Many healthcare providers struggle with the petiteness of the gap between what comes into the practice income-wise and what goes back out again in rent/mortgage,

Whose Job Is It Anyway?

Janice 13/08/2018

Let’s start off with the fact that this article is not a “hit” on the staff OR the practice owner!! Staff often legitimately say, “It’s

Is Patience Really a Virtue?

Janice 07/08/2018

It’s a fair bet that at least 90% of all mothers try to teach their children that “patience is a virtue”. Like, “You can’t open