Profit

Myths about Making Profit

Whether you own a practice or work in a practice, you probably have the same wish for left over income that you can put away for the future, right? Most people have their eye on something they would like to do or have, and that becomes a goal…
Benefits

Marketing: Benefits vs. Services

Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful…

Barriers to Your Dreams

As a practice owner and healthcare professional, have you ever caught yourself thinking (or saying) any of the following: Most marketing doesn’t work This patient or client won’t go ahead with what I am presenting My staff are…
Empty Waiting Room

Butts In Chairs

While it’s wonderful to have a big (or small) practice location, if it is not busy enough, that’s a problem. Some of the reasons for the missing butts in your chairs may be: The public may not be aware of your practice. You aren’t…
Promotion

The Power of Positivity!

First, a cute story:  A friend of mine told her 3 year old granddaughter, “Olivia, you have your shoes on the wrong feet.”  Olivia, looked down at her feet and in a worried voice replied, “But Nana, they’re the only feet I have.” Did…
Promotion

Grabbing the Attention of Potential Patients

Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting…