Helping People Say “Yes” to Treatment
Janice
26/03/2019
The Really Big Question for today: How on earth do you get the patient or client in front of you to choose, of their own
sales
The Definition of Insanity
Janice
02/12/2014
Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked
Make your business work for you
Janice
14/07/2014
Canadian RDTs are well primed to carry out the technical aspects of their profession. It’s taking care of business that seems the higher hurdle. With
Is Your Practice Underachieving?
Janice
15/05/2014
Most practice owners, if they are honest with themselves, feel that there is room for improvement and growth in their practices. What those changes are
Sales and Marketing
Janice
30/04/2014
Sales and Marketing Denturists frequently ask me “What is the typical successful denture clinic doing?”. This is a hard one to answer as I don’t
“Shopper” Handling
Janice
04/02/2014
When someone contacts your office to ask about the price or cost of your services, realize that they are not “shoppers” most of the time.
SOCIAL MEDIA MARKETING 101 (Part One)
Janice
03/01/2014
Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the
SOCIAL MEDIA MARKETING 101 (Part Three)
Janice
03/01/2014
To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1.
Sales: Good Word or Bad Word?
Janice
17/12/2013
Some healthcare professionals that I have met with over the last 24 years have protested using the word “sales” in relationship to the services they