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Keep them coming back

The Marketing Evolution

Owners of highly successful healthcare practices have many things in common, and one of them is that marketing runs in their blood.  It is a part of the practice that cannot be neglected or postponed or procrastinated on because it is how new…

Engaging Your Team

As the leader of your team, you have the huge responsibility of expressing your vision for your ideal practice and continuously steering the team toward those goals. Now that we are at the beginning of a new year, Is it time to recalibrate your…

Succeed Spectacularly!

The following is a quote from an article that appeared on LinkedIn recently, written by Dharmesh Shah, CEO HubSpot: “You try something and it fails. And yes, failing is no fun. But, what's worse than failing is going sideways for years…

Positivity Wins!

Here we are at the beginning of a new year.  It is the time of making new goals, new decisions, setting new targets, and so on.  As the owner of a practice, you are the one who sets the tone for the new year ahead.  Positivity and enthusiasm…

SOCIAL MEDIA MARKETING 101 (Part One)

Social Media is a proven marketing tool used by big brands to reach their potential publics and thereby achieve their marketing goals. In just the same way, healthcare practitioners need to make their presence felt on the Social Media “scene.” Let’s…

SOCIAL MEDIA MARKETING 101 (Part Three)

To recap Parts One and Two on this topic which were sent out to you recently: 0. Social media marketing is important for practices. 1. Have a plan. 2. Create a Facebook page for your practice (not a new profile). 3. Accumulate some Fans. 4.…
Control

Control: The Difference Between Success and Failure

Like money or nuclear power, control can be used for good or evil. You can use it to harm, suppress or destroy lives. Or you can use it to help people, increase your own income and improve the world around you. 10 Signs You Are Not in Control…
Control = Less Stress

Control = Less Stress

Various aspects of your life, including your home life, your practice, your hobbies, and other interests can start flying out of your control and your stress level will start to escalate. There are many ways of preventing this vicious downward…

The Power Of Marketing

Shocking Statement #1: A poorly worded or thought out Mission Statement can work against you. For instance, your patients or clients are not coming to your practice with the intention of making your practice profitable. And your staff does…
Job Description

Job Descriptions

Have you ever heard statements such as: “It’s not MY job!” “I’m expected to do WHAT?” “How do I do that again?” “I forget what you showed me.” “You didn’t tell me to do it THAT way.” “I didn’t know that was part…

A Positive Attitude!

Two scenarios: 1: Boss comes in and is told that there are two cancellations in his afternoon schedule. He immediately gets angry and says, “Just great, another bad day,” to the staff at large and stomps off to his office and shuts the…

"Refreshing" Yourself

In computer terminology, you can “refresh” a page on your computer by clicking a button and it will update the page with the latest information available to it. This got me to thinking that sometimes I would like to click a button in…