“I’m Not Interested, Thank You”

How many times in a week do you have to say, “I’m not interested” to some random telemarketing person on the phone -- usually before they even have a chance to tell you what you might actually be interested in? For instance, we did…

Life Re-Purposed

What direction is your life taking?  Are you on-track for where you want to go ultimately?  Or did you take a side road on the path of your life and you need to get back to the main road?  Or maybe you have decided to re-purpose your life…
Office Manager

Time for an Office Manager?

About 30% of the healthcare professionals in Canada employ an Office Manager or Practice Manager in their practices.  Many more are considering whether they SHOULD have one, but haven’t made the move yet. What is an Office Manager? Some…
Future

Keeping Your Eye on the Future

Have you ever had a bad day where everything seemed to go wrong?  How about a frustrating day where you were becoming a zombie by the end of it?  Have you had more than one of these days?  If yes, you have plenty of company with…

"It Can’t Be Done" Attitude

There are many types of people in this world.  Some you want to work for you and some you don’t.  For instance, have you ever had a team member whose usual response to any order or idea is, “It can’t be done,” or, “It won’t…

Marketing Your Practice On or Offline

Welcome to the crazy world of marketing to attract new patients to your practice.  Whether you like it or not, whether you want to partake of it or not, you ARE in the middle of it and part of it. You can't have a successful practice with…

How to Waste Money on Marketing

When you need or want more new patients, there are millions of ways to market your practice externally to attract them.  Some work better than others and give you more return on your investment. However, all those marketing dollars can be…

The 3 Key Concepts for Growth

When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain.  She holds the newborn in her arms and the past is erased. When a patient comes to you for treatment, there is often some physical pain involved,…

When the Good Outweighs the Bad

How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards?  Have you ever wished that you were a better person?  Have you ever wished that you could…

Do you have a manifesto for your practice?

I have a personal rule:  NEVER. STOP. LEARNING.  In this article, I am passing on a lesson that I just learned from a friend who is a major marketing expert. Many practices have mission statements and many of them are quite good.  But…

Statistics Don’t Bite

Many people find statistics scary.  I know I used to.  Stats were just a lot of numbers that didn’t appear to make sense or seemed to give contrary outcomes.  Sometimes they were up (very exciting) and sometimes they were down (very depressing). Some…
Referrals to Specialists

Referrals to Specialists

Patients are referred to specialists outside of the practice as a normal course of action. However, the choice of who you refer to reflects directly upon you and your practice. A specialist who has a poor bedside manner may alienate your patient…