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Wasting Marketing Dollars

Why is marketing so important?

In the late 1980’s when we started our consulting company, marketing was just starting to become important.  Before that, most healthcare professionals simply opened their

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Adult Couple

Freedom 55 or 75?

A major advertising campaign that started in the last century advocated “Freedom 55” — early retirement at age 55.  However, at that time men lived

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How to Be a Superstar

Bosses and staff are a team (or should be) and can make a huge difference in your patients’ lives.  However, not everyone is a “born”

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