Marketing 101

Marketing 101 for more NPs

“Do you have a written, organized Marketing Plan?”  This is a question I have asked every one of the over 5,000 practice owners I have met with to analyze their practice.  And the answer 98.9% of the time is “no.” At least 75% of…

Is Getting Rich Your Goal?

Having met with over 5,000 practitioners one-on-one to analyze their practices during the last 27 years, I have routinely asked each practice owner, “What are your goals?”  Now, you would expect that at least some of them would have said,…

Is It Time to Move?

There are many pros and cons to moving.  It is one of the biggest decisions one has to make as a practice owner.  There are many reasons that prompt or even force you to make the big leap. Is the Parking Lot Too Small? For instance, some…

Time Poverty

I swear there is a time thief that each of us has haunting our days and starving us and stressing us for the lack thereof.  There is so much to do it seems these days.  I remember when I had time to drop in on neighbours and visit and other…

4 Ways to Increase Patient Referrals

  Filling up your practice with active patients till you reach max capacity is a game most practices are playing.  And many then add an associate and keep right on growing the number of patients being serviced.  This requires marketing. What…
Communication

Squirrel Moments

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There is a whole universe of ways to waste your precious production time and it would waste even more of your time if I were to list a bunch of them. I thought, however, that I would take up one kind of time waster that I find myself guilty…

Menu of Services vs. Engaging Questions

Having looked at many hundreds of healthcare websites and fliers over the years, we have found that a vast majority listed out all the types of service they offer at their practice. According to the most successful marketing people, this…

Holding Yourself Back from Greatness?

You have a lot more potential than you ever believed!  Did you ever realize that?  Sometimes you don’t even know how MUCH you are capable of until some unforeseen event brings it out in you, right?  Ever had a day where 15 things went wrong…

How Heidi Turned Me into a New Client

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When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind.  The person may not have had any previous knowledge of your practice and simply be a cold…