Posts

How Heidi Turned Me into a New Client

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When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind.  The person may not have had any previous knowledge of your practice and simply be a cold…
Receptionist

Department of First Impressions

How important is the staff member manning your front desk? Extremely! Here are a couple of experiments: Try phoning around to 5-10 different practices (not your competitors, please!) and put yourself in the shoes of a new patient or client…

The Face Of Your Practice

How do you attract more customers to your lab and become successful financially?  Easy!  Look at all your points of contact with your customers and work out how “the face of your business” can be improved. Who are the “faces of your…

The Face of Your Practice

When healthcare professionals say, “My front desk…” they are not usually referring to the piece of furniture in the reception area but rather to the living, breathing human being taking care of business at the front of the practice. …

Is it REALLY a Fairy Tale?

Once upon a time, there was a Denturist who dreamed of owning his own practice one day where the phone rang consistently due to some magically productive marketing, heralding a sufficient inflow of new patients who would say “yes” to ideal…