When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind. The person may not have had any previous knowledge of your practice and simply be a cold call. It is like writing on a blank slate. And it is up
How important is the staff member manning your front desk? Extremely! Here are a couple of experiments: Try phoning around to 5-10 different practices (not your competitors, please!) and put yourself in the shoes of a new patient or client and see how you feel about the response at the other end of the line.
How do you attract more customers to your lab and become successful financially? Easy! Look at all your points of contact with your customers and work out how “the face of your business” can be improved. Who are the “faces of your business?” Obviously there is the receptionist who is both the face and the
When healthcare professionals say, “My front desk…” they are not usually referring to the piece of furniture in the reception area but rather to the living, breathing human being taking care of business at the front of the practice. This person is the “face” of your practice and hugely responsible for the success of your
Once upon a time, there was a Denturist who dreamed of owning his own practice one day where the phone rang consistently due to some magically productive marketing, heralding a sufficient inflow of new patients who would say “yes” to ideal dentures. These the Denturist would meticulously craft with his own bare hands (and the
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