Cute joke to illustrate a key point: A kindergarten pupil told his teacher that he found a cat. She asked him if it was dead or alive. He told her it was dead. She asked him how he knew that. He innocently replied, “Because I pissed in its ear and it didn’t move.” The teacher
Amongst the thousands of ways to grow your practice, an important one often overlooked or underrated is the Power of PR. Public Relations is essentially a matter of communicating the ideal impression of you and your practice to the people you want to come to you for service. Public Relations delivers ideas, not products or
There was this humorous commercial on TV a few years ago wherein a traveler stopped at a gas station and asked how to get to a certain destination point. The gas station owner thought about it, scratched his head, hemmed and hawed, and finally said, “You can’t get there from here.” The same could be
Don’t you hate it when you ask someone to do something and they say “No” point blank as the first word out of their mouth? Or they say “I can’t,” or “I won’t,” or “never,” or “impossible”? Negativity is very off-putting and individuals who get into this way of handling things are often avoided
Recently, a healthcare professional came to us saying he needs to change the way he does things because it’s not working for him. He asked me if I’d heard the famous saying, “The definition of insanity: Doing the same thing over and over again and expecting a different result.” And yes, we are quite familiar
Have you ever bought a product or paid for a service where you didn’t quite get what you thought you were paying for? Not quite the expected quality? Or not the level of service and care that you thought you were entitled to? Did you grumble about it to yourself and just resolve not to
Whether you own a practice or work in a practice, you probably have the same wish for left over income that you can put away for the future, right? Most people have their eye on something they would like to do or have, and that becomes a goal to work towards achieving. Having enough “profit”
Having looked at thousands of healthcare websites and fliers, etc. over the years, we have found that a vast majority listed out (usually on the front page) all the types of services they offer at their clinic. According to the most successful marketing people, this is a big no-no. For starters, the average patient or
Have you ever sent out a big mailing at great expense only to be frustrated by the lack of response or Return On Investment (ROI)? Did you feel a lack of certainty as to what should be sent out or what will work? Do you hate the idea of wasting money on useless marketing or
Once upon a time, the Practice Owner looked at her stats for the last week and gasped in dismay as she discovered a $4,000 drop in Billings from the week before. (Just the fact that she was paying attention to such a thing put her in the “above average” category as a CEO of a
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