When a woman gives birth, it is an agonizing process, but the outcome outweighs all that pain. She holds the newborn in her arms and the past is erased. When a patient comes to you for treatment, there is often some physical pain involved, but the end result is usually worth all that. When you […]
The 3 Key Concepts for Growth Read More »
How many times in your life have you done or said something that wasn’t perhaps the right thing to say or do to someone that you regretted afterwards? Have you ever wished that you were a better person? Have you ever wished that you could undo some harm you caused someone? Have you ever felt
When the Good Outweighs the Bad Read More »
From time to time it is a really good idea to sit down with yourself and do an introspective review of your practice and your life. In other words, do an honest self-assessment as to the success and satisfaction levels in your life. You may find that you have let things slide that you were
Hitting Your Refresh Button Read More »
When someone contacts your office for the first time, there is a first impression that takes place instantly in the potential patient or client’s mind. The person may not have had any previous knowledge of your practice and simply be a cold call. It is like writing on a blank slate. And it is up
How Heidi Turned Me into a New Client Read More »
Attracting new patients to your practice can be a full-time job for a large practice and a part-time job for a small one. But it can’t be ignored or avoided in any size of practice if you wish to continue growing. There are articles coming out now by marketing experts saying that while the Internet
New Patients: How to find ‘em Read More »
While being concerned about your bottom line as a practice owner makes sense because that is your take home pay, maybe you’re worrying about the WRONG bottom line. Is it really how much profit your practice made this year or are you focusing on the wrong thing? Are you reducing your bottom line? Breaking “the
Your Real Bottom Line Read More »
Amongst the thousands of ways to grow your practice, an important one often overlooked or underrated is the Power of PR. Public Relations is essentially a matter of communicating the ideal impression of you and your practice to the people you want to come to you for service. Public Relations delivers ideas, not products or
Grow Your Practice through Good PR Read More »