To recap Part One on this topic which was sent out to you last week:
0. Social media marketing is important for practices.
1. Have a plan.
2. Create a Facebook page for your practice (not a new profile).
3. Accumulate some Fans.
Continuing on for this week:
4. Work it.
If you go to the trouble of setting up a Facebook page, part of your plan should include setting aside some time each day or week to update your “status”, or else delegate it to someone in your office to do so. There is nothing worse than asking your friends, family and patients to “like” your page to help you, and then abandoning it altogether. It’s like inviting them for a party at your house and then leaving. It doesn’t really take much time but requires some planning and participation from your staff. Simple updates could include humorous questions such as:
- Why do dentists ask you questions when they are in your mouth?
- Dog to Vet: You’re putting that thermometer WHERE?
- How frequently should you have the inside of your head examined? (Answer: Each time your Optometrist examines your eyes.)
5. Convert your Fans into Patients.
All the socializing will be fruitless if it doesn’t lead to new patients. Sprinkle in some advertising. For instance, if you update your Fans at least once a day for 5 days, use one of those 5 days to promote the practice.
Example: “ABC Dental is now accepting new patients. Call Judy at _________ to reserve a spot and meet your new Dentist.”
NOTE:
If you liked last week’s and this week’s articles, LIKE us on Facebook:
https://www.facebook.com/pages/The-Art-of-Management/21982431857 and we will try to re-share your updates to our Fans.
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